Introducing the Games for Culture Cluster

Games for Culture: Emerging forms of play to benefit society

The Games for Culture Cluster (GCC) is an initiative that aims to bring together EU-funded projects that promote culture through games. Led by MEMENTOES, there are currently five projects in the cluster, which remains open to more participants.

GCC members participate in a number of activities focused on sustainable innovation in cultural heritage, art, and the cultural and creative sectors. Cluster members explore ways to better protect, restore, and promote cultural heritage, and discuss approaches to the complex challenges such as climate change, pollution, and natural disasters which threaten the sector. Together, members of the GCC expect to have broad societal impacts, contributing to the enhancement of Europeans’ sense of belonging and the development of crisis-resilient societies and economies.

GCC members are producing games and interactive media which touch on a range of themes, including:

  • Tangible cultural heritage: works with cultural importance for society, such as buildings, monuments, landscapes, archives, books, and artefacts;
  • Intangible cultural heritage or “living heritage”: oral traditions, performing arts, social practices, rituals, festive events, knowledge and practices concerning nature and life, which usually include the knowledge and skills to produce traditional crafts;
  • Natural heritage landscapes, biodiversity, and environmental challenges such as climate change;
  • Cultural values such as social justice and gender, religious, and economic equality.

GCC members incorporate a series of principles into their game development processes. These include a focus on the ethical aspects of game creation and play, co-design practices to produce games via collaborations between different domains, and innovative technological solutions to improve the efficacy of games as tools for education, skill development, social cohesion, creativity, and more.

Member projects benefit from access to the cluster’s broader network, which allows them to multiply their impact. In return, members contribute expertise, evidence, and knowledge on creating forms of play to benefit European societies, to help the cluster achieve its goals. The GCC objectives include the following:

  • Liaison and exploration of potential synergies with future EU-funded R&D projects;
  • Expansion of individual project impact beyond each project’s respective level to maximise dissemination;
  • Sharing discovered knowledge and lessons learned;
  • Boosting awareness with stakeholders and policy-makers;
  • Participation in collaborative dissemination activities, such as white papers, conferences and workshops, and joint publications;
  • Ensuring continuation of developed practices after the lifetime of the projects.

You can visit the cluster’s website here.

Any projects interested in joining the GCC can email Christina Tsita at

Author: Christina Tsita, CERTH

Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the Research Executive Agency. Neither the European Union nor the granting authority can be held responsible for them.